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ANNOUNCING - Bricks & Bytes Premium + The Ultimate Construction Tech GTM Guide
Land & expand your way to scale.
Owen Drury
April 30, 2025 • Estimated Reading Time: 11 minutes
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INDUSTRY INSIGHTS
ANNOUNCING - Bricks & Bytes Premium + The Ultimate Construction Tech GTM Guide
Hola friends of Bricks & Bytes. Today, we are excited to announce the launch of two exciting products:
Go To Market In Construction Tech - The Guide
Bricks & Bytes Premium
Since we launched Bricks & Bytes 3 years ago this month, we have found ourselves at the heart of the founder community, sharing and listening to the tales of those who are building, exiting from and purchasing technologies.
The subject of Go-To-Market comes up time and time again. It is absolutely fundamental to success yet we found very little content on the subject aside from generic tech sales playbooks and mainstream platforms which recycle the same tactics which simply do not work in our industry.
Through years of growing connections amongst the top founders, VCs, execs at construction companies and so on, we felt the timing perfect to launch our dedicated GTM content.
Within our premium subscription, we will be sharing in depth insights from battle-hardened CEO’s and execs and subject such as:
Sales
Marketing
Product
Growth
Corporate viewpoints
In addition, premium subscribers will get discounted access to our in depth guides (released every quarter), as well as early access to podcasts before they reach the public.
If you want to be at the forefront of GTM within AEC technology, then sign up to show your support for our work and benefit from exclusive content at a very reasonable price.
More details below:
With Love
Owen & Martin
Bricks & Bytes
The Definitive Playbook for Scaling Your AEC Tech Company Past $10M ARR
After months of deep conversations with the industry's most successful leaders, we're thrilled to announce the release of our comprehensive Construction & AEC Technology Go-To-Market Guide.
This isn't just another generic SaaS playbook with a construction label slapped on it.
It's the distilled wisdom from executives who've actually built and scaled construction technology companies from early product-market fit to $100M+ in revenue and successful exits.
Why Most Construction Tech Companies Hit a Growth Ceiling at $10M
If you're building or selling technology in the AEC space, you've likely noticed something peculiar: many promising startups reach $5-10M in revenue... and then stall.
Here's what Kevin Halter (who helped scale PlanGrid from $5M to $100M before their $875M acquisition) shared with us:
"The project is where you make money or lose money, right? There's very little budget typically at the headquarters level... So you have to understand the value, the ROI at the project level, build those business cases, and then connect the project ROI to the enterprise business initiatives."
This insight reveals why conventional SaaS growth strategies often fail in construction tech.
While horizontal SaaS companies can sell directly to headquarters with centralized budgets, construction operates differently. The path to scale requires mastering the "land and expand" motion from project-level adoption to enterprise deployment.
Kevin Halter - responsible for scaling PlanGrid from $5 to over $100m.
"It's all about go-to-market"
What's Inside the Guide
Our comprehensive guide tackles the unique challenges of construction tech go-to-market, including:
The "Land and Expand" Blueprint: How to structure sales motions that start with project-level adoption and systematically grow to enterprise agreements
Construction-Specific Pricing Models: Moving beyond construction volume pricing to value-based approaches that scale with customer success
Building High-Performance Sales Teams: How to balance industry expertise with sales fundamentals when hiring, compensating, and enabling your team
Field-Based Engagement Strategies: Practical approaches to leverage job site visits, industry events, and relationship building in a face-to-face industry
Measuring Growth at Different Stages: Realistic benchmarks for early-stage, growth-stage, and scale-stage construction tech companies
Why Getting GTM Right Is So Critical in Construction Tech
Chase Gilbert - CEO and Founder of $1.5bn unicorn Built Technologies
"So few companies get to real scale."
Unlock Premium Access Today
We're offering two ways to access our Construction Tech GTM Guide:
Option 1: Guide Only - $100
Get immediate access to the complete 100+ page guide with all case studies, frameworks, and actionable checklists.
Option 2: Premium Subscription + Guide - $150/year (Best Value)
Get the guide PLUS ongoing access to:
Monthly deep-dive articles on specific AEC tech growth topics
Early access to podcast interviews with industry leaders (at least 7 days before public release)
33% discount on all future guides (AEC Marketing Guide coming Q3, Corporate Lessons coming soon)
Optional private Spotify feed for $1.99/month (launching May 2025)
Want 33% off the guide? Sign Up for Our Monthly Subscription
Monthly members ($10/mo) can purchase the guide for just $67.
🚀 Ready to Break Through the $10M Ceiling?
Here's to building the future of construction,
Scott Ellison - prominent angel investor in construction tech
"If you don't get go to market right ... you're not going to have a business for very long"
P.S. Have questions about the guide or premium membership? Just reply to this email and I'll get back to you personally.
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