Apple Just Killed Cold Calling. Here’s What Happens Next

Author

Owen Drury
June 16, 2025

Cold calls are dying. AI’s the new gatekeeper. And the future of in-office startups just got spicy.

In this week’s Bricks, Bucks & Bytes episode:

📱 Apple’s iOS 18 update could nuke AI-based sales outreach

🏢 The startup world is splitting: Remote vs. 5-days-in-office — and Justin Levine (Shepherd) isn’t holding back

🛁 Patric Hellermann explains the “Bathtub Theory” — and why AI sales startups might be swirling the drain


But that’s not all:

Justin breaks down “wrap-up” insurance — and how it stops lawsuits before they start

Dustin shares why Ediphi’s new GTM strategy looks more like a media company than a SaaS startup

The crew roasts terrible VC outreach — including a cold pitch in the form of a poem


🎧 Listen now for:

  • Why Apple’s update is a disaster for cold emailers

  • The trick to getting a founder’s attention in 2025

  • How Shepherd’s insurance model could be a category winner

  • What sales founders actually need to hear right now


🗣 Bonus: Some personal highlights

  • Justin might be the only CEO still helping users log in to Autodesk products

  • Patric’s bathtub metaphor is back — and it kinda slaps

  • Martin admits: Apple really is better (we told him so)