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EARLY RELEASE
Augmenta CEO Automates Electrical Design

Francesco Iorio, CEO and founder of Augmenta, shares his journey from Autodesk's Director of Computational Design Research to building a groundbreaking AI-powered electrical design automation platform.

With over six years of bootstrapping and scaling, Francesco offers rare insights into the intersection of generative design, AI implementation, and the future of construction technology.

In this episode, you’ll:

• Discover how generative design is evolving beyond conceptual phases into constructible, fabrication-ready solutions

• Learn why electrical design automation could be the key to solving construction's labor shortage crisis

• Understand the real challenges of building AI solutions for AEC (spoiler: it's not what you think)

• Get an insider's perspective on raising capital in today's challenging funding environment

• Hear bold predictions about how AI will reshape industry contracts, insurance, and stakeholder relationships

• Uncover the counterintuitive truth about which demographics are actually adopting bleeding-edge construction tech

Chapters

• 00:00 - Current state of generative design in AEC

• 01:01 - From video games to construction: Francesco's unconventional path

• 05:39 - Why electrical design is the "hardest computational problem" in construction

• 09:16 - The startup leap: Trading corporate safety for unrestricted innovation

• 14:20 - How Augmenta identifies and solves real industry pain points

• 23:00 - Subcontractors vs. engineers: Understanding North American workflows

• 32:40 - The funding reality: Why AEC software costs hundreds of millions to build

• 42:37 - Integration strategies: Meeting the industry where it works

• 47:55 - Bold predictions: How AI will disrupt generative design

• 52:12 - Sales strategy: Solving problems, not selling technology

• 59:26 - The vision: From electrical to full building automation

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