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EARLY RELEASE
Inside TestFit's Rapid Expansion Playbook

An insider's look at one of AEC tech's most innovative companies as we sit down with Laura Paciano (SVP of Growth) and Jack Joers (Director of New Markets) from TestFit.

Laura and Jack share hard-won insights on everything from their "pod" organizational structure that enables rapid market expansion to why traditional BIM approaches are fundamentally flawed.

In this episode, you’ll:

• Discover how TestFit's "pod" structure enables rapid market expansion and product iteration in just 3-6 months

• Learn the counterintuitive pricing strategy that's driving adoption across architects, developers, and GCs

• Understand why category creation in AEC requires fundamentally different go-to-market approaches than traditional tech

• Hear real customer stories of winning $750K+ in additional business and beating competitors to deals

• Get exclusive insights into TestFit's upcoming web-based editing capabilities and AI integration strategy

• Learn why Big Tech giants like Google have failed in AEC—and what it really takes to succeed in this relationship-driven industry

Chapters

• 00:00 - Introductions and backgrounds: From Sonos to AEC tech

• 07:00 - What TestFit does today: Beyond multifamily to data centers and industrial

• 12:00 - Category creation challenges: Educating the market on generative design

• 20:00 - The "Rex Model": Connecting design geometry to financial outcomes

• 26:00 - Unconventional pricing strategies: Why per-seat licensing doesn't work

• 32:00 - The "Pod" strategy: How TestFit ships new markets in months, not years

• 40:00 - Hidden ROI and go-to-market surprises that even experienced operators didn't see coming 47:00 - Municipality partnerships and the future of permitting

• 54:00 - Industry fragmentation vs. consolidation: Two different visions of the future

• 58:00 - The BIM controversy: Why TestFit thinks differently about building information

• 61:00 - The biggest myths about selling tech to the real estate industry

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