How Procore Plans to Win BIM - Dave McCool & Tore Hovland - EARLY RELEASE

Author

Owen Drury
September 04, 2025

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EARLY RELEASE
How Procore Plans to Win BIM

Procore just made two major acquisitions that signal where the construction industry is heading, and it's not where most CEOs think.

In this exclusive conversation, Dave McCool from Procore's BIM team and Tore Hovland, founder of acquired startup NovaRender, reveal the real strategy behind winning BIM and why most companies are still playing the wrong game.

In this episode, you’ll:

  • Discover why Procore's Chief Product Officer says "to be the leading construction platform, we have to win BIM"

  • Learn how NovaRender solved the 2GB browser limit that's killing most BIM workflows

  • Understand the streaming technology that loads 100GB+ models in seconds (think YouTube for 3D data)

  • See why 80% of acquisitions fail and what separates the winners

  • Get the inside story on due diligence, cultural fit, and why timing trumps everything

  • Hear predictions about a future where "there are no drawings"

Chapters

  • 00:00 - Opening: The billion-dollar BIM strategy

  • 00:50 - What "winning BIM" really means for 17,000+ companies

  • 02:02 - Why Procore acquired NovaRender instead of building internally

  • 06:09 - The 2GB limit problem that's crushing most BIM tools

  • 08:13 - From oil rigs to construction: NovaRender's origin story

  • 12:00 - Why partnerships beat going it alone

  • 15:19 - The simultaneous Flypaper acquisition strategy

  • 18:08 - BIM adoption reality check: It's not 70%

  • 20:01 - Europe vs US: The mandate difference

  • 27:49 - Moving left in the project lifecycle

  • 30:25 - The competitive moat question

  • 37:09 - Field experience shapes product strategy

  • 41:29 - Streaming 3D like YouTube

  • 46:07 - Success metrics beyond revenue

  • 48:50 - Founder lessons: Obsess over customers, not hype

  • 55:45 - What makes acquisitions succeed (hint: it's not tech)

  • 57:52 - The acquisition rollercoaster experience

  • 01:04:23 - Future predictions: Where construction is heading

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