ICYMI: $4.2Bn Innovation Process, 3D Scan to BIM & AEC Tech Marketing

Jose Cruz of Integrated Projects (IPX) shares his journey from bootstrapping to raising venture funding.

Find out how growing up in his parents' pizza shop gave Jose a "cheat code" for understanding business, the problem with building documentation (8 out of 10 landlords start projects with inaccurate as-built drawings) and how IPX is revolutionizing Scan-to-BIM technology by combining 3D scanning and modeling.

We discuss Camber Creek's unique investment approach with JP Bowgen. They raise funds from 300+ real estate companies to drive value for the founders they back.

Also, we learned how building materials companies in Germany jumped 20% in share prices following this announcement, creating a flywheel effect for construction tech.

Aaron Anderson, Director of Innovation at Swinerton, shares incredible insights about technology adoption in the construction industry.

Find out How they filter out "90% salespeople, 10% engineers" tech companies from their evaluation process, why contractors often "like to let other people fail first" when adopting new technologies and the critical factors that make a technology implementation successful on construction sites.

Recently, we have been having tons of conversations with innovation heads and executives at large general contractors. We’ve learnt about what turns these people on (and off) and in today’s newsletter we give some guidance on how to effectively market your construction tech solution, so it speaks directly to your potential customers.

Through conversations with innovation leaders at top general contractors, we've uncovered a consistent pattern of what makes construction technology succeed—and what causes it to fail.

The truth is, technology adoption in construction isn't primarily about the technology itself. It's about understanding the industry's unique challenges, speaking its language, and solving real problems that impact the bottom line.