ICYMI: Mobile Money, Muscle Atrophy, and Marketing Fails

Author

Owen Drury
July 04, 2025 • Estimated Reading Time: 7 minutes

Want to get your message in front of 1,894 highly engaged innovation leaders? Check out our sponsorship offers.

This Week's Quickfire Bytes
Fuel your curiosity with this week's content
W/C 30th June 2025

NEW EPISODES
Nobody Knows What You’re Building - Bad Messaging & How to Fix It from Kevin Ferguson, a Product Marketing Expert in AEC

Kevin Ferguson shares why most AEC startups fail at basic messaging, the real difference between hype and reality in construction tech, and how to effectively position products that sell.

Find out why 2,000+ AEC tech companies can't explain what they do, the one thing that kills more startups than bad products, and how to break through the noise in a relationship-driven industry.

open.spotify.com/episode/2KAm5Z0aa5jEvRl6koTEus


ChatGPT Makes Us Dumber, LIVE from House Factory, Vibe Designing Is Here

We dive deep into the controversial world of AI and its impact on our brains, plus exclusive behind-the-scenes access to Cuby's revolutionary construction process.

Key topics discussed: MIT study proves ChatGPT users show "lowest brain engagement" and get lazier over time, DocuSign's $15 billion empire threatened by AI-built copycat app, and exclusive live tour of Cuby's construction site where entire house interiors are built in just 16 hours.

open.spotify.com/episode/50aS9Bk561Y2OJnacoDb9Z


Building A Construction Marketplace in Africa With Kagure Wamunyu

Kagure Wamunyu from Jumba shares how African tech companies must build entire ecosystems from scratch, why 60% of Kenya's GDP runs on mobile money, and how construction distribution works in emerging markets.

Find out how Uber Kenya became the first 100% cash market using manual Excel reconciliation, why Kenyans build homes instead of buying them due to 15% mortgage rates, and the reality of building construction tech in Africa where you become multiple businesses.

open.spotify.com/episode/6DcpuJYyV1GAL1a3e6JBks

BRICKS & BYTES PREMIUM
Early Release Episodes

How Amazon's Ex-Robotics VP Is Building 500 Homes Per Year in a 50,000 sq ft Factory

Vikas Enti breaks down how they're solving the $350-450/sq ft cost crisis in infill construction by selling homes at $275/sq ft, why breaking the assembly line was crucial, and how they're shipping homes from Massachusetts to wildfire-rebuilding efforts in California.

Why 90% of AEC Tech Startups Fail at Marketing (And How to Be the 10%) - Phil Carpenter - EARLY RELEASE

30-year marketing vet reveals what actually works in construction tech

Stop Marketing Like It's 2010 - David Horesh - EARLY RELEASE

Construction pros hate corporate fluff. Here's what they actually engage with.

2 FAVORITE QUOTES:

"Now, if I don't know what they do, then there's a huge chance that their customers also have no idea what they do."

- Kevin Ferguson on bad messaging being pervasive

Here you have great tech, great tech that has worked... But it was struggling here because of that whole market fit. And the reason here was mobile money.”

- Kagure Wamunyu describing how Uber's credit card model failed in Kenya until they adapted to local mobile money

BRICKS & BYTES PREMIUM
🚀 Ready to Break Through the $10M Ceiling?

Here's a quick recap of what you'll receive as a premium subscriber:

  • Premium in-depth articles delivered to your inbox

  • Early access to podcast episodes before public release

  • 33% discount on all future GTM guides we publish

Want 33% off the guide?
Sign Up for Our Monthly Subscription

Monthly members ($10/mo) can purchase the guide for just $67

YOU MIGHT ALSO LIKE

OUR SPONSORS

BuildVision — streamlining the construction supply chain with a unified platform for contractors, manufacturers, and stakeholders.