ICYMI:What Plangrid learned at $5M that took them to $100M

Author

Owen Drury
May 09, 2025 • Estimated Reading Time: 7 minutes

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This Week's Quickfire Bytes
Fuel your curiosity with this week's content
W/C 5th May 2025

NEW EPISODES
Most Construction Tech Misses The Market - Modern Go-To-Market Strategies For Construction Tech

Anton Marinovich from Joist AI shares his construction tech go-to-market journey from his father's masonry business to leading sales at Contentful, HoloBuilder, and now Joist AI.

Find out why matching your product to workflows is crucial in construction tech, how simplicity in sales compensation drives the right behaviors and the importance of transparency in building trust with construction clients.

open.spotify.com/episode/3qr1tvjX8xM2veuBgbkmKc


Construction Crash Coming - Our NEW Host, US Economy Contracts 0.3%, Trump Tariffs Hit Construction, Autodesk vs Procore Battle, AI, Biggest Construction Tech Failures

This week on Bricks, Bucks & Bytes, things get spicy.

We dig into the 0.3% drop in US GDP—and why it might just be the beginning for the construction sector. But tariffs and rate hikes are only half the story. The real drama? AI hype cycles, Autodesk vs. Procore, and why most “AI for construction” startups are just faucets with no bathtub.

open.spotify.com/episode/4dxvYQgX3GmYkd0LDfUTOe


Most Startups Die at $5M ARR - Breaking the $10M Barrier in Construction Tech

In our Go To Market Series, Kevin Halter (CRO of OpenSpace) shares his journey from scaling PlanGrid from $5M to $100M+ ARR and building high-performing sales teams in construction tech.

Find out why construction tech requires a unique go-to-market approach focused on project-level ROI, how to transition from project-level sales to enterprise agreements (the key to breaking the $10M ARR ceiling) and when founders should hire their first VP of Sales vs CRO.

open.spotify.com/episode/5xHZzuJfNL8HOUv6xAfnDO

PREMIUM EARLY RELEASE

How PlanGrid Transformed an Industry and Sold for $875M - Ralph Gootee - EARLY RELEASE

In this fascinating episode, Ralph Gootee, co-founder of PlanGrid (acquired by Autodesk for $875M) and current CEO of TigerEye, reveals the insider strategies that helped his company dominate the construction tech space.

Building a Construction Tech Sales Engine That Scales - Tom Feliz - EARLY RELEASE

In this episode, we’re joined by Tom Feliz, Head of Growth at Datagrid, as he shares his fascinating journey from working in construction trailers to becoming a leading sales strategist in the construction tech space.

2 FAVORITE QUOTES:

"That everything just happens easy or you know what my product is the best. Like you know my baby's not ugly and you know sometimes it is or sometimes it's just not fully there yet."

- Anton Marinovich on common go-to-market mistakes

"Projects were already having trouble with the borrowing costs... So now you have higher input costs, which means projects are even more expensive to perform. I think that this is going to lead to a slowdown in construction."

- Dustin DeVan on tariffs affecting construction

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