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W/C 2nd March 2026

THE MONTHLY MEGABYTE
February In 2026

February. To me, the toughest month of the year. Why? The peak of winter where the lack of sun really starts to hit (probably a British - and anyone further north globally than London - problem).

But let’s not that let dampen the mood because whilst writing this, it’s now March and the Summer sun is starting to tease us. ☀️

This month’s Monthly Megabyte:

  • New website

  • New content formats

  • An event (shhh..!)

  • How hard it is to run a podcast

  • January industry highlights

Let’s go.

Bricks-bytes.com version ???

Our new website is now up and running. We’ve (finally?) diched the dark theme (cryingface) for cleaner black and white theme with much easier and slicker navigation. Dive in at your peril!


The Daily BluePrint Launch

Last year, our friends at Foundamental launched a daily news briefing covering technology news across the global AEC industry. At the beginning of February this year, we agreed to take it over from them and add a few new features to give you deeper analysis on the news.

Expect deeper analysis and trends shaping the industry.


The Executive Briefing Launch

There are so many conversations and thoughts I have every day with (and about) the great people building the future of construction.

I don't get share these thoughts and it feels like money left of the table.

So here's our new format which digests what's happening each week in construction as it relates to market shifts and the rapid change in the industry.

Here are the first two editions, happy listening and reading:


Talking Head Launches

Something we have been deeply thinking about is how we can make construction more appealing to a broader audience. We definitely haven’t cracked the code, but it is a core mission of ours. Our belief is that this can be done in one core way: better storytelling. To outsiders, this is not a revelation, but honestly, the storytelling in construction is very ineffective. - too much jargon, not enough emotion, too technical, unrelatable and dull.

Our first few attempts at this came through our hugely successful Goldbeck and Cuby documentaries. And we needed a way to be able to push these out at a more consistent and resourceful cadence. So without further rambling, here are a few:


Event Teaser

Sorry to tease you all like this. But, in a Bricks & Bytes first, we will soon be announcing a very exciting intimate evening event, with an industry legend. Location: London, date: 21st April PM. Details to folllow.

We’re not making a song and dance just yet as we’re still rattling through the detail. But keep an eye out for further announcements.

I would usually setup a waitlist for this type of thing, but we are yet to decide on the attendee mix. However, if you are very keen to hear more then just shoot me a note [email protected].


Other Stuff:

Behind The Scenes - How Hard Is It To Run A Podcast?

This section was triggered because I always get questioned about podcasting. I must admit, from the outside in, podcasting looks super easy. But let me tell you, it’s not! And for 99% of the population I wouldn’t recommend starting. Here’s some rambling as to why:

Side note: Bricks & Bytes started as a podcast some 4 years ago - head’s up our first episode anniversary release is on 21st April - cue the birthday cake!

You have probably seen the stat: Approximately 90% of podcasts do not make it past the first three to seven episodes, a phenomenon often called "podfading". Furthermore, 90% of the remaining shows fail to publish more than 20 episodes. Consequently, publishing just 21 episodes puts a creator in the top 10% of all podcasts globally

When I look back over the 4 years since we started publishing. I can say with certainty that we have released or recorded at least one episode every week in that period. That is a pace a lot of people just can’t keep up with and is proof to the stat mentioned above.

Some of the things that have helped us along the way.

  • Being deeply curious about the subject you are exploring - sounds cliche but if you are not interested and are doing this for some other motivation (status or money or vanity metrics) then you’re not going to last.

  • Be consistent - probably the #1 differentiator. Publish on time on schedule every week.

  • Partner up - the benefits to this are enormous. Martin and I always had eachother to split time, money, resources so when one person couldn’t deliver, the other was there.

  • Be capital efficient - no need to spend tons on the perfect edit. Good enough is good enough. We relied on freelancers from Fiverr/UpWork for a long time (and still do) to do a lot of the backend work - separate skill note: knowing how to find the best people on these platforms.

  • Distribution trumps everything - if you can’t be discovered, you won’t grow, you will become unmotivated, you will quit. I’d say 50% of efforts should be focused on pushing your podcast to the right people and through repurposing your long form into short form and written equivalents.

Once you’ve nailed the above, you then open up a whole new world of optimising for algorithms, audiences, channels, trends and so on. Each of these have sub-areas which demand expertise and focus which maybe one day I will get into - although admittedly this is still a new learning curve for us at Bricks & Bytes.

I wanted to write this as I can’t tell you how many podcasts I see come and go. People start, people stop for a bit, come back for a bit, then stop again. Curiosity, passion, consistency and a disciplined mindset trumps all.

Another huge illusion about podcast is that anyone can pick up the mic and shoot a podcast. Yes you can. Will it be good? No, not for the majority. It will take years and years to hone the craft. Researching, curating, communicating, flow, story-structure etc etc all come into play. These things are hugely subtle and defines why, in reality it could take well over 5 years and anywhere up to 10 or more to see real fruits from your labour.

And during that time, just about everything will try and stop you: new jobs, boredom (#1), changed interest, starting a family, running out of $$, not making $$ etc.

I don’t share this to try and make podcasting appear more or less difficult then any other content production medium/business or life situation. I am just hoping to share some insights from spending a number of years with my heads in the weeds.

PS: Whilst we’re still very much recognised by nearly everyone as a podcast, we produce nearly every type of content form that exists - blogs, social media, newsletters, videos, documentaries, short form videos and now slowly events.

PPS: Also whilst writing this, I remembered an episode we just released with Aphex where we go into the journey and future of Bricks & Bytes here:

That’s all this month.

Onto March We Roll!

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