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EARLY RELEASE
The Acquisition That Was Obvious in 7 Seconds
When Aviv Leibovici (Buildots) and Erez Dror (Genda) sat down to explore a potential acquisition, it took just seven seconds to know it was the right move. The strategic fit was that obvious.
In this conversation, you'll get an insider's look at how two Israeli construction tech companies, born from the same vision but attacking different sides of the same problem, merged to create something the market hasn't seen before: true productivity intelligence.
Aviv explains why knowing what got built is only half the equation, while Erez reveals how Genda cracked the code on getting workers to willingly adopt tracking technology (a feat many thought impossible).
In this episode, you’ll:
Discover why Buildots believes "reality capture" fundamentally misses the point, and what productivity intelligence actually means for your operations
Learn the acquisition logic that made this deal obvious in seven seconds (and what that reveals about strategic fit)
Understand how Genda solved construction's adoption problem by getting tens of thousands of workers to voluntarily use location-tracking technology
Hear Aviv's contrarian take on why interviewing customers for pain points leads founders astray and what to do instead
Get a preview of where this combined platform is heading: automated insights that turn into field-level tasks without human bottlenecks
Chapters:
00:00 - Meet the minds behind Buildots and Genda
01:14 - Why Aviv hates the term "reality capture"
03:35 - Erez's journey from carpenter to construction tech CEO
06:42 - The acquisition explained: Why BuildOts bought Genda
10:28 - The other side: Why Genda wanted to be acquired
25:06 - How BuildOts turns progress data into risk insights
26:21 - Genda's breakthrough: Workforce tracking without wearables
34:36 - The integration roadmap and early joint wins
39:43 - Why reality capture attracts massive funding
47:46 - Productivity intelligence vs. the competition
51:02 - Building great products: Study your customers, don't just listen
57:27 - How AI is changing the speed of product iteration
01:01:33 - BuildOts is hiring (and their bar is high)
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