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EARLY RELEASE
The Data Fragmentation Problem Killing Your Project Performance

Most construction CEOs are sitting on millions of dollars in untapped competitive advantage, buried in disconnected software tools. Joe Wilson spent 15 years as a builder, general contractor, and owner's rep, watching companies drown in data while starving for insights. Now, as founder of Projexion, he's solving the fragmentation crisis that's keeping your projects over budget and behind schedule.

Joe breaks down the hidden cost of your tech stack, why hiring data scientists won't solve your builder's problems, and the specific shift from reactive fire-fighting to proactive risk management that's changing how the best contractors operate.

In this episode, you’ll:

• Discover why the "point solution explosion" is costing you more than subscription fees and the specific framework for turning 10-20 disconnected tools into actionable intelligence without ripping out your existing tech stack

• Learn the exact ROI calculation one controller used to justify eliminating 3 days of monthly manual reporting. Plus, how that time savings cascaded across 80 concurrent projects to transform team behavior

• Understand the critical difference between data collection and data utilization, and why the companies winning right now aren't hiring more data scientists; they're making their builders into data managers

• Get the inside playbook on transitioning from construction operator to tech founder, including the non-technical founder's approach to building enterprise software that actually solves field-level problems

• Explore the untapped goldmine in pre-construction and design data, and why the next competitive advantage isn't in better estimating tools, it's in understanding what's been modeled versus what's still a liability waiting to surface mid-project

Chapters:

• 00:00 - Introduction: When the AI note-taker fails

• 01:21 - From 15 years as a builder to tech founder

• 03:25 - The construction data crisis: How we got here

• 06:23 - What data fragmentation actually costs your business

• 11:15 - Why connectivity matters more than individual solutions

• 15:30 - Building analytics without becoming a data scientist

• 21:45 - The non-technical founder's journey into software

• 28:00 - Finding product-market fit in a skeptical industry

• 33:12 - Partnership strategy: Why you can't build this alone

• 38:45 - Real use cases: The 3-day time savings story

• 43:20 - Shifting from reactive to proactive risk management

• 48:30 - What executive teams are actually doing with their data

• 53:15 - The data analyst hiring wave—and why it's not enough

• 56:03 - Three days monthly saved on Excel reconciliation

• 59:31 - Overcoming skepticism: When to stop convincing

• 1:02:38 - What's next: Pre-construction data opportunities

• 1:05:19 - Closing thoughts and how to get involved

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