ICYMI: Domain Expertise, Circus Stunts, and Beer Tests

Phil Carpenter, a fractional CMO, shares why most AEC startups fail at marketing, the hidden costs of inexperienced hires, and how to actually reach construction professionals.

cwhy AEC customers are more skeptical than other industries and what they really want to see, the "crossing the chasm" strategy that determines startup success or failure, and why LinkedIn marketing doesn't work for most construction professionals.

Ricky Sevta from Deep Space shares why most founders hire the wrong sales leadership at the wrong time, how to scale from zero to unicorn status, and the brutal reality of go-to-market in construction tech.

Find out why construction sales still requires picking up the phone in 2025, the exact revenue stage when you should hire a CRO (hint: it's not when you think), and how to build repeatable sales processes that actually work in AEC.

David Horesh shares why construction marketing is still a blue ocean, how to avoid the handshake trap, and why memes might be your secret weapon.

Find out why understanding construction jargon is make-or-break for tech marketers, the leaky bucket problem killing your sales funnel, and how AI agents can replace entire marketing teams,

TestFit's pod strategy revealed: How they launch new markets in months, not years.

Vikas Enti breaks down how they're solving the $350-450/sq ft cost crisis in infill construction by selling homes at $275/sq ft, why breaking the assembly line was crucial, and how they're shipping homes from Massachusetts to wildfire-rebuilding efforts in California.