ICYMI: Nuclear Reactors, Data Centers, and Why Your Marketing Still Sucks

Author

Owen Drury
July 11, 2025 • Estimated Reading Time: 8 minutes

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This Week's Quickfire Bytes
Fuel your curiosity with this week's content
W/C 7th July 2025

NEW EPISODES
Construction Tech Marketing is Broken - Industry Skepticism Problem & Proven Go-to-Market from Ex-director of Marketing at 4M Analytics

David Horesh shares why construction marketing is still a blue ocean, how to avoid the handshake trap, and why memes might be your secret weapon.

Find out why understanding construction jargon is make-or-break for tech marketers, the leaky bucket problem killing your sales funnel, and how AI agents can replace entire marketing teams,


Big Tech Rethinks Construction, Palantir $100M Nuclear Deal, Data Center Capacity Crisis & Nvidia AI Profits

We dive deep into how tech giants are reshaping the construction industry - and who's really profiting from the AI boom.

We cover how big tech companies are forcing construction firms to completely rethink project delivery, why Palantir just signed a $100 million deal with a nuclear company (and what it means for the industry), and the shocking truth about where all the AI money actually goes.


Pen & Paper STILL BEATS Tech In Construction - Overcoming Adoption Barriers & Driving Change In Construction

Kalyn Lengieza, owner of Grindstone Consultants, shares why authenticity beats fancy tech features, how relationships still drive deals in our industry, and the real secrets behind successful construction tech marketing.

Find out why deals still get done on golf courses and job site trailers, the time, talent, treasure framework for resource allocation, and how to use AI and tools like Gong to understand your customers better.

open.spotify.com/episode/1CCYb7MmX8DVCMSVBMh2dE

BRICKS & BYTES PREMIUM
Early Release Episodes

Inside TestFit's Rapid Expansion Playbook - Laura Paciano & Jack Joers - EARLY RELEASE

TestFit's pod strategy revealed: How they launch new markets in months, not years.

How Amazon's Ex-Robotics VP Is Building 500 Homes Per Year in a 50,000 sq ft Factory

Vikas Enti breaks down how they're solving the $350-450/sq ft cost crisis in infill construction by selling homes at $275/sq ft, why breaking the assembly line was crucial, and how they're shipping homes from Massachusetts to wildfire-rebuilding efforts in California.

Why 90% of AEC Tech Startups Fail at Marketing (And How to Be the 10%) - Phil Carpenter - EARLY RELEASE

30-year marketing vet reveals what actually works in construction tech

2 FAVORITE QUOTES:

"The worst marketing is sales and the best sales is marketing because you don't want to always like every conversation that you have in the industry. You don't want it to be transactional.”

- David Horesh on the relationship between marketing and sales in building industry relationships

"I can tell you these institutional investors are fucking clueless and they are fucking lazy. So there you need to give them a completely ready-made dish, everything perfectly prepared from soup to nuts in a data room."

- Patric Hellermann on why fundraising advisors might be valuable for late-stage rounds but not early-stage

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