ICYMI: Construction's Biggest Problems: Heat, UX, and Hidden Utilities

IItzik Malka from 4M Analytics and we got to learn about turning military explosive detection expertise into construction tech, the tragic consequences when underground mapping fails, and how AI is revolutionizing subsurface data.

Find out how military landmine detection skills translate to finding buried utilities, why 8% of every construction budget goes to unknown underground risks, and the business model that maps once but sells the same data forever.

In this episode, we dive deep into the hidden forces reshaping the AEC industry, plus exclusive interviews with game-changing founders who are disrupting everything.

We cover the $5 billion heat crisis destroying construction schedules (and why Martin thinks it's just an excuse), why 70% of construction tech startups are failing at Series A funding round, and the brutal truth about why all construction software has terrible UX design.

Phil Carpenter, a fractional CMO, shares why most AEC startups fail at marketing, the hidden costs of inexperienced hires, and how to actually reach construction professionals.

cwhy AEC customers are more skeptical than other industries and what they really want to see, the "crossing the chasm" strategy that determines startup success or failure, and why LinkedIn marketing doesn't work for most construction professionals.

Francesco Iorio left his Director role at Autodesk to solve construction's most complex automation challenge. Hear why electrical design became his $350M obsession.

TestFit's pod strategy revealed: How they launch new markets in months, not years.

Vikas Enti breaks down how they're solving the $350-450/sq ft cost crisis in infill construction by selling homes at $275/sq ft, why breaking the assembly line was crucial, and how they're shipping homes from Massachusetts to wildfire-rebuilding efforts in California.