Go To Market

From Zero to Trimble Materials: How StructShare Built an 8-Year Procurement Platform Worth Acquiring

Jan 7, 2026

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20 min read

From Zero to Trimble Materials: How StructShare Built an 8-Year Procurement Platform Worth Acquiring

Owen Drury

Go To Market

What 3,500 Autodesk Proposals Tell You About Storytelling

Dec 31, 2025

•

18 min read

What 3,500 Autodesk Proposals Tell You About Storytelling

Owen Drury

Go To Market

The One Thing PE Looks For When Buying AEC Companies

Dec 17, 2025

•

16 min read

The One Thing PE Looks For When Buying AEC Companies

Owen Drury

Go To Market

Inside The $1.2bn Exit - Aconex's Record Breaking Acquisition

Nov 26, 2025

•

19 min read

Inside The $1.2bn Exit - Aconex's Record Breaking Acquisition

Owen Drury

Go To Market

How to Build a Marketing Engine That Actually Scales in Construction Tech

Nov 20, 2025

•

16 min read

How to Build a Marketing Engine That Actually Scales in Construction Tech

Owen Drury

Early Episodes

How Document Crunch Built a Community-Led Growth Engine - Lori Peters - EARLY RELEASE

Oct 9, 2025

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3 min read

How Document Crunch Built a Community-Led Growth Engine - Lori Peters - EARLY RELEASE

Owen Drury

Early Episodes

Bridgit's Workforce Planning Story - Lauren Lake & Kevin Ferguson - EARLY RELEASE

Sep 16, 2025

•

3 min read

Bridgit's Workforce Planning Story - Lauren Lake & Kevin Ferguson - EARLY RELEASE

Owen Drury

Early Episodes

What Pharmaceutical Construction Reveals About Tech ROI - James Mize - EARLY RELEASE

Sep 9, 2025

•

3 min read

What Pharmaceutical Construction Reveals About Tech ROI - James Mize - EARLY RELEASE

Owen Drury

Go To Market

The 80/20 Rule for Product Expansion: When to Build Your Second Product (& When NOT to)

Sep 3, 2025

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14 min read

The 80/20 Rule for Product Expansion: When to Build Your Second Product (& When NOT to)

Owen Drury

Robotics

Aug 27, 2025

•

15 min read

From Fulfillment to Foundations: What Construction Can Learn from Amazon Robotics

Owen Drury

Early Episodes

The $275M Sale: BuildingConnected's Sales Motion - Mike Pettinella - EARLY RELEASE

Aug 21, 2025

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3 min read

The $275M Sale: BuildingConnected's Sales Motion - Mike Pettinella - EARLY RELEASE

Owen Drury

Technology

The Automation Paradox: Why 'Imperfect' AI Might Be the Only Honest Answer

Aug 20, 2025

•

15 min read

The Automation Paradox: Why 'Imperfect' AI Might Be the Only Honest Answer

Owen Drury

Go To Market

Lessons From the Corporate World: What We Learnt so Far in 2025

Aug 13, 2025

•

18 min read

Lessons From the Corporate World: What We Learnt so Far in 2025

Owen Drury

Early Episodes

Distribution Beats Product: Lessons From a Two-Time Founder- Maksim Markevich - EARLY RELEASE

Aug 12, 2025

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3 min read

Distribution Beats Product: Lessons From a Two-Time Founder- Maksim Markevich - EARLY RELEASE

Owen Drury

Go To Market

10 Hard-Won Lessons from Founders Who Sold for Millions

Jul 23, 2025

•

3 min read

10 Hard-Won Lessons from Founders Who Sold for Millions

Owen Drury

Go To Market

Why Your Construction Marketing Looks Like Everyone Else's (And How to Fix It)

Jul 16, 2025

•

12 min read

Why Your Construction Marketing Looks Like Everyone Else's (And How to Fix It)

Owen Drury

Go To Market

Jul 9, 2025

•

14 min read

TestFit's Go-to-Market Playbook: From Spreadsheets to $750K Wins

Owen Drury

Go To Market

Why This Construction Tech Founder Started With Cement (Not Software)

Jul 2, 2025

•

14 min read

Why This Construction Tech Founder Started With Cement (Not Software)

Owen Drury

Early Episodes

Why 90% of AEC Tech Startups Fail at Marketing (And How to Be the 10%) - Phil Carpenter - EARLY RELEASE

Jun 17, 2025

•

3 min read

Why 90% of AEC Tech Startups Fail at Marketing (And How to Be the 10%) - Phil Carpenter - EARLY RELEASE

Owen Drury

Go To Market

Same Tech, 50 Playbooks: The U.S. GTM Trap

Jun 11, 2025

•

11 min read

Same Tech, 50 Playbooks: The U.S. GTM Trap

Owen Drury

Early Episodes

Stop Marketing Like It's 2010 - David Horesh - EARLY RELEASE

Jun 10, 2025

•

3 min read

Stop Marketing Like It's 2010 - David Horesh - EARLY RELEASE

Owen Drury

Early Episodes

The $13 Trillion Messaging Mistake Killing AEC Startups - Kevin Ferguson - EARLY RELEASE

Jun 3, 2025

•

3 min read

The $13 Trillion Messaging Mistake Killing AEC Startups - Kevin Ferguson - EARLY RELEASE

Owen Drury

Go To Market

The 5 Traits That Make or Break Construction Tech Sales Leaders

May 28, 2025

•

11 min read

The 5 Traits That Make or Break Construction Tech Sales Leaders

Owen Drury

Go To Market

40,000 Brains. One Innovation Filter. How AtkinsRéalis Picks Winners

May 21, 2025

•

14 min read

40,000 Brains. One Innovation Filter. How AtkinsRéalis Picks Winners

Owen Drury

Early Episodes

Forget KPIs. This Sales Director Reveals What Actually Closes Deals - Trey Darnell - EARLY RELEASE

May 20, 2025

•

2 min read

Forget KPIs. This Sales Director Reveals What Actually Closes Deals - Trey Darnell - EARLY RELEASE

Owen Drury

Go To Market

From Zero to Trimble Materials: How StructShare Built an 8-Year Procurement Platform Worth Acquiring

What 3,500 Autodesk Proposals Tell You About Storytelling

The One Thing PE Looks For When Buying AEC Companies

Inside The $1.2bn Exit - Aconex's Record Breaking Acquisition

How to Build a Marketing Engine That Actually Scales in Construction Tech

How Document Crunch Built a Community-Led Growth Engine - Lori Peters - EARLY RELEASE

Bridgit's Workforce Planning Story - Lauren Lake & Kevin Ferguson - EARLY RELEASE

What Pharmaceutical Construction Reveals About Tech ROI - James Mize - EARLY RELEASE

The 80/20 Rule for Product Expansion: When to Build Your Second Product (& When NOT to)

From Fulfillment to Foundations: What Construction Can Learn from Amazon Robotics

The $275M Sale: BuildingConnected's Sales Motion - Mike Pettinella - EARLY RELEASE

The Automation Paradox: Why 'Imperfect' AI Might Be the Only Honest Answer

Lessons From the Corporate World: What We Learnt so Far in 2025

Distribution Beats Product: Lessons From a Two-Time Founder- Maksim Markevich - EARLY RELEASE

10 Hard-Won Lessons from Founders Who Sold for Millions

Why Your Construction Marketing Looks Like Everyone Else's (And How to Fix It)

TestFit's Go-to-Market Playbook: From Spreadsheets to $750K Wins

Why This Construction Tech Founder Started With Cement (Not Software)

Why 90% of AEC Tech Startups Fail at Marketing (And How to Be the 10%) - Phil Carpenter - EARLY RELEASE

Same Tech, 50 Playbooks: The U.S. GTM Trap

Stop Marketing Like It's 2010 - David Horesh - EARLY RELEASE

The $13 Trillion Messaging Mistake Killing AEC Startups - Kevin Ferguson - EARLY RELEASE

The 5 Traits That Make or Break Construction Tech Sales Leaders

40,000 Brains. One Innovation Filter. How AtkinsRéalis Picks Winners

Forget KPIs. This Sales Director Reveals What Actually Closes Deals - Trey Darnell - EARLY RELEASE

Bricks & Bytes Bulletin